Copywriting is one of the essential skills for a digital nomad. It’s how you sell your products and services, and it’s what will help you grow your business. This guide will teach you how to write copy that sells like crazy! We’ll cover everything from the basics of copywriting to more advanced techniques. By following these tips, you’ll be able to create powerful copy that convinces your readers to take action!
The basics of copywriting
Copywriting is the art of persuasion, and it’s about using words to convince someone to take the desired action. Whether you’re selling a product, service, or idea, your goal is to get people to say “yes.”
To do this, you need to understand how people make decisions. We all have two decision-making systems: the conscious mind and the subconscious mind. The conscious mind is rational and logical, and it’s the part of us that weighs pros and cons and makes decisions based on facts. On the other hand, the subconscious mind is emotional and instinctual, and it’s the part of us that makes split-second decisions based on our feelings and past experiences.
As a copywriter, it’s your job to appeal to both the conscious and subconscious minds. You need to provide enough information to satisfy the rational mind while appealing to the subconscious mind’s emotions.
There are three main elements of copywriting: headlines, body copy, and calls to action. Let’s take a closer look at each one.
Headlines
The headline is an essential part of your piece of copy, and it’s what will determine whether someone keeps reading or clicks away. A good headline should be attention-grabbing, relevant, and benefit-focused, and it should also be clear and concise; avoid jargon or complex sentence structures.
How to create a powerful headline:
- Start with a working title that clearly states your product’s or service’s main benefit.
- Make it specific, so that your reader knows exactly what they’ll get from reading your piece.
- Use strong verbs to convey a sense of urgency.
- Include a number or statistic to add credibility.
- If you’re stuck, try using an online headline analyzer tool like CoSchedule’s Headline Analyzer.
Body copy
The body copy is where you provide more information about your product or service and convince the reader to take action. When writing body copy, keep the following in mind:
- Focus on the benefits, not the features. What will your product or service do for the customer? How will it make their life better?
- Use simple, easy-to-understand language. Avoid jargon or technical terms.
- Write in a conversational tone; imagine you’re speaking to a friend.
- Use short paragraphs and sentences. Breaking up your text makes it easier to read and helps to keep the reader’s attention.
- Include images, videos, or infographics to break up the text and add visual interest.
- Use active voice, not passive voice. Active voice is more dynamic and engaging.
Calls to action
A call to action (CTA) is an instruction telling the reader what they need to do next. It could be something like “Buy now!” or “Sign up for our newsletter.” Your CTA should be clear, concise, and benefit-focused and should also be placed prominently on the page so the reader can’t miss it.
Here are some tips for creating a compelling CTA:
- Make it actionable; use strong verbs like “buy,” “sign up,” or “download.”
- Include a sense of urgency; tell the reader to act now.
- Use first-person singular pronouns like “me” or “my” to create a sense of personalization.
- Keep it short and sweet; avoid using more than two or three words.
- Include a CTA on every page of your website, and in every piece of marketing material, you create.
- Try using relevant words and phrases that match your business. For example, if you’re a web design company, your CTA could be “Get your free website quote.”
The four Ps of copywriting
Now that you understand the basics of copywriting, let’s look at the four Ps. These are the elements of persuasive writing that you need to keep in mind when creating your pieces of copy.
Promise
What benefit will the reader get from using your product or service? This is the hook that will persuade them to keep reading. Remember, when it comes to gaining attention online, you only have a few seconds to make an impression. Your promise must be compelling enough to make the reader want to discover more.
Picture
For the most part, not everyone has the imagination to see what you’re trying to sell them. So, you have to help them out by giving them a mental picture of what it is that you’re trying to sell. Use strong language and vivid imagery to paint an image in the reader’s mind of what they could have if they took action.
Proof
To overcome any objections the reader might have, you need to provide proof that your product or service can deliver its promise. This could be in the form of customer testimonials, case studies, data, statistics, or anything else that will show the reader that what you’re offering is legitimate.
Push
The push is your call to action; it’s what you want the reader to do next. And it needs to be convincing enough to make them take action. Remember to focus on the benefits, use strong verbs and first-person singular pronouns, and keep it short and sweet.
Tips for writing better email copy
Email copy is a little different from other types of copy in that you need to be aware of the medium’s limitations. Here are some tips for writing email copy that gets results:
Personalize where possible
Addressing your reader by name in the opening line of your email will make them feel special, and including personal details (like mentioning a recent purchase) will make them feel like you know them. Don’t go overboard with the personalization – you don’t want to spook them!
Use images sparingly
Email clients often block images by default, so you must ensure that your email can still be read and understood without them. That means keeping the text clear and concise and using images only to highlight key points. If possible, try to avoid using images altogether, so your message doesn’t end up in the spam folder.
Proofread!
This one seems obvious, but you’d be surprised how many people don’t bother to proofread their emails before hitting send. Take the extra minute or two to ensure there are no typos or grammatical errors – it’ll make a big difference in how professional your email comes across.
Test, test, test
As with any other marketing campaign, it’s essential to test your email copy before sending it out to a broader audience. Try A/B testing different subject lines or calls to action to see what works best with your target audience.
Advanced techniques for creating irresistible copy
Once you’ve mastered the basics of copywriting, you can start to experiment with more advanced techniques. Here are a few ideas to get you started:
Use storytelling
People love a good story, so try incorporating one into your copy. This could be in the form of a case study or testimonial, or it could simply be woven into the main body of your text. Either way, stories are a great way to add an emotional element to your writing and make it more relatable.
Use humor
Humor is another great way to connect with your reader on an emotional level. But be careful – humor can come across as tone-deaf or even offensive if misused. If you’re unsure whether your attempt at humor will land well, it’s probably best to play it safe and leave it out.
Appeal to the senses
When trying to evoke a certain feeling in your reader, appeal to as many senses as possible. If you want them to feel excited, use words like “thrilling” or “exhilarating.” If you want them to feel relaxed, use words like ” soothing” or “calming.” The more senses you can appeal to, your copy will be more effective.
Make it unexpected
One way to grab attention is to do something unexpected. This could be in the form of a shocking statistic or an unusual analogy. Whatever you do, make sure it’s relevant to your topic and that it doesn’t come across as too forced.
Final thoughts
Digital nomad copywriting doesn’t have to be complicated. By following these simple tips, you can write copy that sells like crazy – no matter where in the world you are. Remember to focus on the benefits, push the reader to take action, and proofread your work before you hit send. And if you want to stand out from the crowd, try using some of the advanced techniques mentioned above. You’ll be a pro with a bit of practice in no time!
