As a digital nomad, it’s essential to have multiple sources of income. One great way to supplement your income is by teaching online courses. These courses can help you share your knowledge with the world and help people learn new skills. However, promoting your courses can be a challenge. This article will give you tips on how to market your online courses to increase your number of students and your income.
Why promote your online courses?
There are many reasons to promote your online courses. For one, it can help you reach a wider audience. If you’re only promoting your courses to people who already know them, you’re limiting your potential students.
Additionally, promoting your courses can help you build credibility and authority in your industry. When people see that you have quality courses available, they’ll be more likely to take you seriously as an expert.
Finally, promoting your courses can also help you make more money. The more people who know about your courses and enroll in them, the more income you’ll generate.
Who is your target audience?
Before you start promoting your courses, it’s essential to identify your target audience. Who are the people who would be most interested in taking your courses? Once you know your target audience, you can start to think about where they hang out online and how you can reach them.
Some questions to consider when identifying your target audience:
- Who would benefit from taking my course?
- What needs does my course address?
- What type of person is most likely to take my course?
- Where do my potential students spend their time online?
- What other courses are they taking?
Create a marketing plan
Now that you know your target audience and where to find them, it’s time to create a marketing plan. This plan will help you determine what type of content to create, what platforms to use, and how often to promote your courses.
Here are some questions to consider when creating your marketing plan:
- What type of content will appeal to my target audience?
- Which social media platforms should I use?
- How often should I be promoting my courses?
- What other marketing strategies can I use?
Answering these questions will help you create a plan tailored to your courses and target audience.
A standard marketing plan has four main phases:
Awareness
In this phase, you create content introducing your courses to potential students. This content should pique people’s interest and get them to learn more about what you’re offering. Content should be focused on top-of-funnel material such as blog posts, social media posts, infographics, and videos. During this phase, your content doesn’t necessarily need to have a hard sales pitch, and instead, its purpose is to generate interest and get people to start talking about your courses.
Consideration
In the consideration phase, you provide potential students with more information about your courses. Content will be retargeted to people who have already engaged with your brand through the awareness phase. This content should help people understand what they will learn by taking your course and how it can benefit them. Content in this phase should be focused on the middle-of-funnel material such as webinars, free trials, case studies, and e-books.
Decision
In the decision phase, you provide potential students with all the information they need to make a purchase. Content at this stage should be focused on bottom-of-funnel material such as pricing pages, product comparisons, and customer testimonials. The decision phase will most likely take part on your website, where you will have more control over the purchase process.
Loyalty
In the loyalty phase, you work to keep students engaged and ensure they are getting the most out of your courses. Content in this phase should be focused on quality assurance, customer service, and retention. This is essential because it can help you turn first-time buyers into lifelong fans. Creating a good experience for your students can encourage them to take more of your courses and recommend them to others.
Choose the right platform
Now that you know your target audience and what type of content to create, it’s time to choose the right platform. You can promote your courses through many social media platforms and websites, and the best platform for you will depend on your target audience and the type of content you want to create.
Some popular platforms for promoting online courses include:
This visual platform is excellent for creating short video clips or images that showcase your courses. You can also use Instagram Stories to give potential students a behind-the-scenes look at your course creation process.
This platform is perfect for creating longer videos or articles about your courses. Facebook Groups are also a great way to connect with potential students and answer any questions they might have.
YouTube
This video-sharing platform is excellent for creating in-depth videos about your courses. You can also use YouTube to host webinars or live Q&As about your courses.
This professional networking site is perfect for creating long-form articles or blog posts about your courses. You can also use LinkedIn to connect with potential students and promote your courses to a broader audience.
TikTok
This short-form video platform is perfect for creating fun and engaging videos about your courses. You can also use TikTok to massively grow your top of the funnel by driving awareness for your courses.
Top ways to promote your courses
Now that you know how to promote your courses as a digital nomad, it’s time to start creating content and promoting your courses. Here are some of the best ways to get started:
Create a landing page
A landing page is a website where potential students can learn more about your course. This is the perfect place to provide an overview of what your course covers, what students will learn, and why they should take your course. You can also use this space to include testimonials from past students or links to preview videos.
Create social media posts
Social media is the lifeblood of any digital nomad business. This is where you’ll connect with potential students, build relationships, and promote your courses. You can use platforms like Instagram, Facebook, TikTok, and YouTube to create short video clips or images that build interest in your courses. People want to buy from people they know, like, and trust— so make sure you’re creating content that showcases your personality and the value of your courses. It’s important to remember that course selling is about building relationships with your audience. So, be authentic, transparent, and helpful in all your social media interactions.
Host a webinar
A webinar is a great way to generate interest in your courses and convince potential students to enroll. During your webinar, you can provide an overview of what your course covers, answer any questions people might have, and offer a special discount for people who enroll.
Run ads
By leveraging the targeting capabilities of social media platforms, you can run ads that reach just about anyone in the world with an internet connection. This is a great way to generate leads and get people interested in your courses. Just make sure you’re clear about what your courses offer and who they’re for— otherwise, you’ll waste a lot of money on ads that don’t convert.
Submit guest posts
Guest posting is a great way to reach a new audience and promote your courses. You can write articles or create videos for other websites or blogs in your industry—this is a great way to build relationships with other digital nomads and get your name out there.
Do podcasts interviews
Podcasts are becoming increasingly popular, which is a great way to reach a wider audience. You can be a guest on someone else’s podcast or start your own. As a guest on a podcast, people are also more likely to perceive you as an expert in your field, which can help increase the perceived value of your courses.
Create a blog
A blog is a perfect platform to show potential students that you’re an expert in your field. You can use your blog to write helpful articles, engage with comments, and drive traffic back to your courses. By writing search engine optimized (SEO) articles, you can also attract organic traffic from people looking for information related to your courses. This is one of the best ways to generate free organic traffic and build trust with potential students.
Use affiliate marketing
Affiliate marketing is a great way to promote your courses to a broader audience. You can partner with other bloggers or influencers who will promote your courses to their audiences. You’ll earn a commission when people click on your affiliate’s link and enroll in your course.
Give away freebies
Giveaways are a great way to generate interest in your courses and convince potential students to enroll. You can offer a freebie, like an eBook or mini-course, that helps people learn more about the type of content they can expect in your paid course.
Final thoughts
Digital nomads have unique opportunities and challenges when promoting their online courses. Using the tips we’ve provided, you can create content that attracts potential students and promotes your courses in a way that works for you. Whether you’re just starting or you’ve been selling online courses for a while, these tips will help you reach more people and generate more sales. What strategies have you found most effective for promoting your online courses?
