How to Find Freelance Clients Using Instagram

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Hey, we are Josh and Kevin. We are determined to help people live the lives they have always dreamed of. My only question is, will it be yours?

If you’re looking for ways to find more freelance clients, you should be using Instagram! This social media platform is a great way to connect with potential clients, and there are several different ways that you can use it to your advantage. In this guide, we will discuss how to find freelance clients using instagram and provide tips on making the most of this powerful tool. Let’s get started!

What is Instagram, and how does it work?

Instagram is a social media platform that allows users to share photos and videos. It also has a strong visual content focus, making it ideal for businesses and individuals who want to showcase their work. In addition to sharing photos and videos, Instagram users can also follow other users, leave comments, and like posts.

Many other social media platforms have recently become prominent, including Tiktok and Snapchat. However, with many major companies and businesses focusing on “new” platforms like Tiktok to advertise, that leaves a big opening for companies who want to focus on Instagram instead. Not only is there less competition on this platform, but prices for ads are also significantly lower.

Why use Instagram to find freelance clients?

There are several reasons why you should use Instagram to find freelance clients. First, as we mentioned before, Instagram is very visual. If you have a portfolio of your work, you can easily showcase it on your profile and in your posts. In addition, because Instagram is so popular, there is a good chance that your target clientele is using the platform. This allows you to connect with them directly and start building a relationship.

Another reason to use Instagram to find clients is that it allows you to show off your personality. When you post content on this platform, potential clients can get a sense of who you are and what kind of work you’re interested in. This can help attract clients looking for someone with your specific skill set and interests.

Finally, Instagram is a great way to build a community around your work. When you post content and interact with other users, you’ll be able to create a group of followers who are interested in what you do. This can lead to potential clients reaching out to you, as they will know you have a built-in audience interested in your work.

find freelance clients using instagram

Building a profile that attracts clients

Once you’ve decided to start using Instagram to find freelance clients, it’s essential to make sure that your profile is set up in a way that will attract them. Here are a few tips:

  • Use keywords in your username, bio, and images: To let Instagram and potential clients know what you do, use keywords in your username, bio, and images. For example, if you’re a freelance writer, you might use keywords like “freelance writer,” “content creator,” or “copywriter.” Having the same keywords consistently throughout your profile will make it easier for the Instagram algorithm to understand what you do. It will also make it easier for potential clients to find you when searching for someone with your skillset.
  • Choose the right profile picture: Your profile picture is one of the first things potential clients will see when they visit your profile, so it’s essential to choose one that makes a good impression. If you’re a freelancer, we recommend using a professional headshot or a photo of you working on your craft. This will help potential clients understand what you do and give them a sense of your professionalism.
  • Write an engaging bio: In addition to choosing the right profile picture, it’s also essential to write an engaging bio. This is your chance to tell potential clients who you are, what you do, and why they should work with you. Be sure to include any relevant keywords (like “freelance writer” or “graphic designer”), as well as a call-to-action (like “send me a message if you’re interested in working together”).
  • Include a link to your website: If you have a website for your freelance business, be sure to include a link in your bio. This will make it easy for potential clients to learn more about you and your work. Though Instagram only allows for one link in your bio, you can use a service like Linktree to create a landing page with multiple links.

How to create an attractive feed

In addition to having a well-optimized profile, it’s also essential to ensure that your feed is attractive and engaging. After all, this is what potential clients will see when they visit your profile, so you want to ensure that it gives off the right impression. Here are a few tips:

  • Post-high-quality content: When posting content on Instagram, it’s essential to ensure it’s high-quality. This means using images or videos that are clear and well-lit, as well as writing captions that are interesting and informative. Potential clients should be able to look at your feed and get a sense of your skillset just by looking at the content you post.
  • Showcase your work: If you’re a freelancer, one of the best ways to attract clients is to showcase your work on your feed. This can include images or videos of you working on your craft and finished products that you’re proud of. By showing potential clients what you’re capable of, you’ll be more likely to attract their business.
  • Be active and engage with other users: Besides posting high-quality content, it’s also essential to be active and engage with other users. This means liking and commenting on other peoples’ posts and joining conversations in relevant Instagram groups. When potential clients see that you’re active and engaging with others, they’ll be more likely to reach out to you about working together.

In addition to these principles, there are different stylistic choices you can make to make your feed more attractive. Some creative styles include:

  • Using a consistent color scheme: When posting content on Instagram, you can use a consistent color scheme to make your feed more visually appealing. This means using similar colors or filters in your images and videos. Using a consistent color scheme, you’ll create a cohesive feed that is easy on the eyes.
  • Playing with symmetry: Another way to make your Instagram feed more visually appealing is to play with symmetry. This means creating evenly balanced images and videos with a sense of order. Some tools like Planable can help you plan and execute a symmetrical feed.
  • Using negative space: Negative space is the area around your subject matter in an image. When used correctly, it can help to create a more visually appealing image. To use negative space in your pictures, try to leave some empty space around your subject matter. This will help to create a sense of balance and make your feed more pleasing to look at.
  • Black and white images: Black and white photos can be very striking and attention-grabbing. If you want to make a statement with your feed, try posting some black and white images. Though this can make for some attractive visuals, the tone it brings may not be appropriate for every brand.
  • Blend colors as your scroll: Another way to make your feed more visually appealing is to make each row of your feed themed with a different color. As visitors scroll down, they’ll see a gradient of colors that creates a cohesive and visually appealing feed.

Hashtag strategies

One of the best ways to connect with potential clients on this platform is by using hashtags. Hashtags are a great way to reach new users and get your content in front of people who might not have otherwise seen it. In addition, they can help you attract users who are specifically interested in what you do.

There are a few different strategies you can use regarding hashtags. These include:

  • Use hashtags specific to your industry: If you’re a freelance writer, some of the hashtags you might want to use include #freelancewriter, #writingcommunity, and #contentcreator.
  • Use hashtags specific to your location: Local hashtags can be a great way to connect with potential clients based in your area. The advantage of using these hashtags is that there will be less competition, as not as many people will be using them.
  • Use general hashtags: In addition to using industry-specific and location-specific hashtags, you should also use general hashtags that can help you reach a wider audience. These might include #instawriter or #freelancelife.
  • Do keyword research: In addition to using hashtags, you should also research which keywords and phrases your target audience is searching for. You can then use these keywords in your posts, bio, and hashtags. This will help you attract users who are specifically interested in what you do.

Using stories and live videos to attract potential clients

Let’s take a look at some tips on creating compelling Stories and Live videos that will help you attract new clients.

Stories are an excellent way to share your work experience and showcase your skillset concisely and engagingly. They’re also great for building relationships with potential clients by providing valuable content that helps them solve problems or learn new things.

When creating Stories, be sure to:

  • Use attractive visuals and engaging content to capture attention.
  • Keep your stories short and sweet.
  • Use relevant hashtags to reach a wider audience.
  • Tag businesses or clients that you’ve worked with in the past.

Live videos are another great way to connect with potential clients on Instagram. They offer a more personal and intimate look at who you are and what you do, which can help build trust and credibility with your audience. Plus, they’re just plain fun!

Here are a few tips for creating successful Live videos:

  • Share something interesting or valuable that your audience will want to see
  • Be genuine, authentic, and interact with your viewers in the comments
  • Let other people know that you’re going live by sharing a preview in your Stories
  • Collaborate with other freelancers or businesses in your industry
  • Answer FAQs or provide helpful tips and advice

Promoting your services

By this point, you should have attracted potential clients to your profile and built a relationship with them through your content. The next step is to promote your services in an effective and unobtrusive way. It’s important to understand that many people go on Instagram to escape from work, not to be bombarded with ads and pitches. No one wants to be sold to, so be sure to mix up your content and only promote your services occasionally.

Here are a few tips for promoting your services on Instagram:

  • Post before and after photos or videos to show off your work: This is a great way to attract new clients, as it allows them to see the results you’re capable of achieving. Be sure to use relevant hashtags so that people can easily find your content.
  • Share testimonials from happy clients: A great way to build trust with potential clients is to share testimonials from people who have already used your services. This helps show that you’re an expert in your field and can deliver results.
  • Host a contest or giveaway that requires users to follow you and tag a friend: This is an excellent way to increase your visibility and attract new followers. Be sure to make the prize something that’s relevant to your business or services.
  • Share stories in your captions: Stories are a great way to connect with your audience on a personal level. The more connected they feel to you, the more likely they will use your services.

DM’ing potential clients

Once you’ve built up a relationship with potential clients through your content, you can start to reach out to them directly with DMs (direct messages). This is where you can get a little bit more sales-y without being too pushy or intrusive.

Here are a few tips for DM’ing potential clients:

  • Keep your DMs short, sweet, and to the point
  • Use a hook to capture attention
  • Personalize the message
  • Focus on outcomes you can bring rather than the features of your services
  • Include a CTA (call to action), such as scheduling a consultation call
  • Don’t be afraid to follow up if they don’t respond right away

Final thoughts

Now that you understand how to find freelance clients using Instagram, it’s time to implement these tips and start attracting more business. Remember to be consistent with your content, use relevant hashtags, and tag businesses or clients that you’ve worked with in the past. And most importantly, have fun! Showcase your personality and let your creative juices flow. The more exciting and engaging your content is, the more likely potential clients are to take notice. We hope this guide was helpful and wish you the best of luck in your freelancing journey!

About Kevin & Josh

Josh and Kevin are the founders of, a company designed to bring independence and freedom to the lives of those who choose. The days of working 9-5 jobs and living for the weekends are things of the past. Kevin and Josh aim to lead the remote work, lifestyle first and digital nomad revolution that is about to sweep the earth.



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