As a digital nomad, having a well-oiled funnel is essential to maximize your leads and sales. Offering lead magnet goodies is a great way to entice potential customers into giving you their contact information so that you can continue marketing to them. This guide will discuss seven lead magnet offerings you can provide to leads to get them into your funnel. Keep reading for more tips on how to increase your conversion rates!

Why offer freebies to increase leads?

When it comes to lead generation, sometimes you have to give a little to get a lot. Offering freebies is one of the most effective ways to entice potential customers into your funnel and increase your chances of converting them into paying customers. But not all freebies are created equal. For your offer to be successful, you need to choose the right freebie and design it in a way that encourages leads to take the desired action.

Lead Magnet Ideas

There are endless possibilities when choosing a lead magnet, but not all of them will be equally effective. To help you get started, we’ve compiled a list of seven lead magnet ideas that have been proven to generate leads:

E-book or guide

One of the most popular types of lead magnets is an eBook. This is because eBooks are relatively easy and inexpensive to produce and offer a lot of value to the reader. Offer a downloadable PDF that covers a specific topic in depth. This could be a how-to guide, an industry report, or even a collection of tips and tricks. The key is ensuring that your e-book is packed with valuable information that your target audience will find helpful.

eBook best practices include:

• Include an attention-grabbing title and cover image
• Keep the design simple and easy to read
• Make sure the content is well researched and well written
• Break the content up into manageable sections with clear headings
• Use images, charts, and graphs to break up the text and make it easier to digest

Checklist or cheat sheet

This is similar to an e-book but is usually shorter and more focused on giving readers a specific resource to which they can refer repeatedly. For example, you could offer a checklist of things to do before launching a website or a cheat sheet of the most important social media marketing statistics.

Checklist ideas include:

• To-do list for launching a new website
• Checklist of must-have plugins for a WordPress site
• List of social media marketing statistics
• Packing checklist for traveling digital nomads
• Printable calendar or planner

Mini Course

Similar to an e-book, a mini course can be delivered in the form of a series of emails, videos, or audio recordings. The benefit of a mini course is that it allows you to go into more detail than an e-book and show off your expertise on the subject matter.

Mini-course best practices:

• Keep the course focused on a specific topic
• Don’t try to cover too much ground
• Have a community or forum for students to interact with each other

Webinar

A webinar is a great way to offer valuable information while building relationships with your audience. You can use a webinar to showcase your products or services, teach a skill, or even host a Q&A session.

Webinar best practices:

• Create attractive slides
• Make sure the audio and video quality are good
• Prepare for questions ahead of time
• Use platforms like Eventbrite to promote your webinar

Template

A template is a great way to show off your expertise and help your target audience get started with a specific task. You can offer templates in Excel spreadsheets, PowerPoint presentations, or even simple checklists. The key is ensuring your template is high quality and easy to use.

Template best practices:

• Keep the design simple and clean
• Include instructions on how to use the template
• Make sure the template is compatible with different software programs
• Offer a variety of file formats (PDF, DOC, XLS, etc.)

Quiz or assessment

A quiz or assessment is a great way to generate leads and learn more about your target audience. You can use a quiz to segment your audience, determine which products or services they’re interested in, and even qualify leads. Quizzes work well since they’re interactive, fun, and quick to complete.

Assessment best practices:

• Keep the questions focused on a specific topic
• Make sure the quiz is short (no more than 15 questions)
• Include an opt-in form to capture lead information

Free trial

If you have a paid product or service, consider offering a free trial to leads on the fence about making a purchase. This is an excellent way to increase conversion rates and get people hooked on your product or service.

Free trial best practices:

• Make sure the free trial is for a limited period
• Include a variety of features in the free trial
• Make it easy to sign up for the free trial (no credit card)

How to structure your freebie giveaway

Now that you know what kind of freebie to offer, it’s time to start thinking about how to structure your giveaway. The key is ensuring that your freebie is easy to find and that the sign-up process is straightforward. Here are a few things to keep in mind:

• The headline: Make sure your headline clearly states the freebie and what the reader will get by signing up. Use marketing tricks like social proof and urgency to increase conversion rates. In addition, try adding an odd number to your headline (i.e., “Download our free e-book: 101 Ways to Increase Your Conversion Rate”). The psychology of odd numbers suggests that they are more likely to be clicked on than even numbers.
• The subheadline: Use the subheadline to evoke curiosity and further explain what the reader will get by signing up for your freebie. Be sure to focus on outcomes rather than features. This means stressing what the reader will gain by taking action rather than listing off the features of your freebie.
• The call-to-action: The call-to-action (CTA) is what tells the reader what they need to do to get the freebie. Aside from the standard “Enter your email to download,” get creative with your CTA. Use actionable language and make it impossible for the reader to resist taking action.
• The form: The form is where the reader will input their information to receive the freebie. Keep the form short and sweet- you should only ask for the bare minimum of information. The less information you require, the more likely people are to sign up. In addition, consider using an email service provider like MailChimp or AWeber to add new subscribers to your email list automatically.
• The thank-you page: Once someone has signed up for your freebie, they should be redirected to a thank-you page. This is your opportunity to further engage with the reader and move them down the funnel. You can do this by offering additional resources, promoting a paid product or service, or simply thanking them for signing up.

Tactics for promoting your freebie offers

Now that your freebie is set up, it’s time to start promoting it. The goal is to get your freebie in front of as many people as possible to increase leads and conversions. Here are a few tactics to consider:

• Add a pop-up: Pop-ups are one of the most effective ways to promote a freebie offer. You can use a service like OptinMonster or LeadPages to create high-converting pop-ups that will be shown to visitors when they enter your site.
• Include a call-to-action in your blog posts: Every post should include a CTA that encourages readers to sign up for your freebie. You can add a CTA at the end of each post or create a dedicated blog page that promotes all of your freebies.
• Promote on social media: Social media is a great way to promote your freebie offers. You can do this by sharing links to your freebies in your posts, running ads, or even hosting a contest where people can enter to win by signing up for your email list.

Final Thoughts

Now that you understand the basics of creating freebie offers and how to promote them, it’s time to start putting this information into practice. Try out a few suggested tactics and see which ones work best. Remember that the key is to be creative and test different approaches until you find what works best for your business. In addition, make sure to continually measure your results so that you can track your progress and optimize your campaigns accordingly. Are you ready to start increasing leads into your funnel?