How to Get More User-Generated Content: The Importance & Benefits

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If you’re a freelancer or running a business these days, it’s more important than ever to create a strong online presence. One of the best ways to do that is by getting lots of user-generated content.UGC is content created by your customers and fans, and it can be some of your most valuable content. It can help you build trust with your audience, increase brand awareness, and drive traffic to your site. In this guide, we’ll discuss the importance of UGC and how businesses can get more of it.

What is user-generated content, and why is it important?

User-generated content, also known as UGC, is any type of content that is created by your customers or fans. This can include product reviews, testimonials, blog posts, photos, videos, and more.

There are a few key reasons why UGC is so important for businesses. These include:

  • It helps build trust with your audience: When other people see that your customers are happy and satisfied, it makes them more likely to do business with you.
  • It increases brand awareness: The more people who see UGC about your business, the more likely they will remember and recommend you to others.
  • It drives traffic to your site: UGC is a great way to get people interested in what you offer, and it can lead them back to your site, where they can learn more about your products or services.
  • It helps you connect with your customers: When you encourage UGC, you’re showing that you care about what your customers have to say. This can help create a stronger relationship between you and your customers.

How to get more user-generated content

There are a few key ways that businesses can get more UGC. These include:

Make it easy for customers to leave reviews

Ensure you have an easy-to-use review system on your website and encourage customers to leave reviews after making a purchase. You can also send follow-up emails after purchase and ask for feedback.

Encourage social sharing

Use social media to promote UGC and make it easy for people to share your content with their followers. Whenever you post a new blog post, photo, or video, include social sharing buttons and have a call to action asking people to share your content.

Run a contest

People love getting free stuff, so run a contest and offer prizes for the best UGC. This can be anything from the best photo of your product to the most creative video. Promote your contest beforehand, so you get as many entries as possible.

Use customer stories in your marketing

Customer stories are powerful marketing tools and can be a great way to get more UGC. You can showcase customer stories on your website, through social media posts, or through email newsletters.

Types of UGC that businesses can use

Businesses can use a few different types of UGC to promote their products or services. These include:

Product reviews

If you sell products, then customer reviews can be extremely valuable. This is because potential customers want to see what other people think about your products before they make a purchase. A great way to get more product reviews is to send free samples to influencers and ask them to write a review.


A testimonial is a customer review written as a quote, which can be used on your website, social media posts, or print ads. Testimonials are powerful because they show potential customers that your current customers are happy with your products or services.

Blog posts

If you have a blog, you can encourage UGC by allowing guest bloggers to write for you. This is a great way to get fresh content and promote your business to new audiences. You can also enable people to submit blog post ideas and choose the best ones to publish on your site.


People love sharing photos online, so encourage your customers to share pictures of your products or services. You can do this by hosting a photo contest or simply by asking people to tag you in their photos.


Videos are another great way to get UGC. There are many creative ways to use videos, such as customer testimonials, product demonstrations, or even behind-the-scenes footage. You can also encourage people to submit their own videos and choose the best ones to feature on your site. In recent times, many businesses are also finding success with “duet” videos on TikTok, where customers stitch together a video of them using your product alongside one of your original videos.

Guidelines for using user-generated content

There are a few things you should keep in mind when using UGC. These include:

  • Get permission first: You should always get permission from the person who created the content before you use it. This can be done by sending an email or a direct message through social media.
  • Give credit where it’s due: If you use someone’s UGC, make sure to give them credit. This can be done by tagging them in your posts or mentioning them in the caption.
  • Don’t force it: The best UGC is organic and natural, so don’t try to force it. If you’re constantly asking people for photos or videos, they’re going to get sick of it, and they’re likely to stop responding.

Tips for creating successful UGC campaigns

Now that you’ve decided to use UGC, here are a few tips to help you create successful campaigns:

  • Set goals and objectives: The first step to any successful marketing campaign is to set goals and objectives. This will help you determine what type of content you need and how you will use it.
  • Choose the right platform: Not all platforms are created equal. Some platforms are better for certain types of content than others. For example, Instagram is great for photos and videos, while Twitter is better for short blog posts or links. Choose the platform that makes the most sense for the type of content you want to create.
  • Create attractive visuals: Attractive visuals are essential for any social media campaign. This means creating eye-catching images and videos that will grab people’s attention.
  • Use hashtags: Hashtags are a great way to promote your campaign and to get people to find your content. Use relevant and popular hashtags to help you reach your target audience.

Ways to measure the success of your UGC campaigns

For a UGC campaign to be successful, you’ll have to optimize and measure your results constantly. Here are a few ways to do this:

  • Track social media metrics: Social media platforms like Facebook and Instagram have built-in analytics tools that you can use to track your progress. These tools will show you engagement rates, reach, and click-through rates.
  • Use Google Analytics: Google Analytics is a free tool that you can use to track the traffic to your website. This is a great way to see how people find your site and which content they’re most interested in.
  • Ask customers for feedback: One of the best ways to measure your UGC campaign’s success is simply asking your customers for their feedback. You can do this through surveys or by asking them directly on social media.


User-generated content is a great way to connect with your customers and create attractive visuals for your social media campaigns. Just remember to get permission first, give credit where it’s due, and don’t try to force it. With these tips, you’ll be well on your way to creating successful UGC campaigns. Thanks for reading!

About Kevin & Josh

Josh and Kevin are the founders of, a company designed to bring independence and freedom to the lives of those who choose. The days of working 9-5 jobs and living for the weekends are things of the past. Kevin and Josh aim to lead the remote work, lifestyle first and digital nomad revolution that is about to sweep the earth.



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